Christmas in Milan, part 4: Window Displays (2)

Here’s the continuation to my last post where I shared with you some of my favourite window displays and visual merchandising that I saw while in Milan!

IMG_7718 copyIMG_7719 copyIMG_7719bIMG_7720 copyIMG_7721 copyIMG_7721bPapier mâché Nativity scene, ancient artisanal tradition of Souther Italy, accompanied the display of bags and shoes in a Dolce & Gabbana window. I found it really cool and interesting!

IMG_7722 copyIMG_7722bIMG_7723 copyMoncler.

IMG_7724 copyIMG_7725 copyIMG_7724bIMG_7726 copyBoth my boyfriend and I found this display so cool and creative, where they recreated a holiday meal with the products on display – such as shoes, ties and wallets.

IMG_7728 copyIMG_7729 copyIMG_7730 copyIMG_7734 copyThe Prada flagship store in Milan’s Galleria Vittorio Emanuele, the very first original Prada store from 1913… which apparently does NOT stay open on January 1st!

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So here it is! I think this might be my last Milan post. Hope you guys enjoyed them, even if they were quite different from my usual blogs. I’ll leave you the link to my previous Milan posts:

Milan part 1: The city

Milan part 2: La Rinascente

Milan part 3: Window Displays

Stefan Sagmeister: The Happy Show

In The Happy Show, Stefan Sagmeister, the “grand master of graphic design,” explores and transcends the boundaries between art and design.

The exhibition documents his ten years of ongoing investigation into happiness with the aid of videos, prints, infographics, sculptures, and interactive installations. It takes visitors on a journey through the designer’s way of thinking and his attempts to increase his own happiness by training his mind as others train their bodies.

The Happy Show, which stretches across corridors, staircases, and even includes the museum’s “spaces in between,” is Sagmeister’s second exhibition at the MAK since 2002. In handwritten commentaries on the museum’s walls, bannisters, and bathrooms, Sagmeister elucidates his thoughts and motives for the projects on show. He supplements these personal notes with facts from social science by the psychologists Daniel Gilbert, Steven Pinker, and Jonathan Haidt, the anthropologist Donald Symons, and important historians, to contextualize his experiments with mind and typography.

This inspiring presentation shows the designer’s experiences during a three-month experiment with meditation, cognitive therapy, and mood-altering medication.

[Excerpt taken from the MAK’s website]

IMG_7819 copystefan_sagmeister_3IMG_7665 copyIMG_7668 copy“Everything I do always comes back to me.”

IMG_7670 copyStill from the first 12 minutes from HAPPY FILM, “an investigation, planned as a long movie, on whether I can really train my mind the same way I train my body.”

IMG_7671 copy“Step up to it.” Text sculpture made out of sugar cubes.

IMG_7672 copyIMG_7673 copy“Starting a charity is surprisingly easy.” / “Drugs are fun in the beginning but become a drag later on.”

IMG_7689 copy“If I don’t ask I won’t get it.”

IMG_7682 copy“Self-confidence produces fine results.” Written out of unripe bananas, observed over the course of four weeks.

IMG_7683 copy“Happiness in marriage.”

IMG_7684 copy“How happy is the world?”

IMG_7688 copy“Actually doing the things / I set out to do increases / my overall level of satisfaction. / SEEK DISCOMFORT.”

IMG_7687 copy“It is pretty much impossible to please everybody.”

Christmas in Milan, part 3: Window Displays

As I mentioned in my last Milan post, the city was a goldmine of beautiful, artistic and crafty shop window displays – of course, most were winter or anyway holiday-themed. Because part of my current uni project involves the analysis of two shop windows which feature my selected trend (fur), I took the chance to take loads of pictures of any piece of visual merchandising that caught my eye, whether because really well-done, or just plain odd or unusual. Can’t say that my boyfriend was particularly happy about me zigzag-ing from one side of the street to the other to take photos! Nevertheless, here’s a first bunch of them:

Christmas in Milan, part 3: Window Displays @Thorns Have RosesIMG_7688 copyHard to capture on photo, but this Tezenis store had floating light balls which slowly moved up and down – which was similar to one of my early ideas for one of the sections in my project.

IMG_7688bIMG_7689 copyLoved this Zara display.

IMG_7690 copyIMG_7690bIMG_7691 copyIMG_7692 copyIMG_7693 copyIMG_7693bBenetton kids and women displays.

Christmas in Milan, part 3: Window Displays @Thorns Have RosesIMG_7695 copyIMG_7696 copyWhite fur was used in more than one window to recreate the look of snow and play on a “winter wonderland” theme.

IMG_7697 copyLoved this messy festive display!

IMG_7698 copyIMG_7699 copyInside & Other Stories.

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Christmas in Milan, part 2: La Rinascente

While in Milan I had a look inside La Rinascente, an Italian retailer operating upscale department stores for clothing, household and beauty products, which was founded in Milan in 1917. It’s always great fun to go inside and snoop around all the luxury stores, and then once you reach the top you are rewarded by an amazing food floor where you can find all kinds of fancy food – unfortunately it is all very pricy… (including some branded water bottles which will set you back quite a bit!).

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IMG_7715 copyChocolate shoes!

IMG_7716 copyDenim beer bottles.

IMG_7766 copySome expensive designer water bottles…