Christmas in Milan, part 3: Window Displays

As I mentioned in my last Milan post, the city was a goldmine of beautiful, artistic and crafty shop window displays – of course, most were winter or anyway holiday-themed. Because part of my current uni project involves the analysis of two shop windows which feature my selected trend (fur), I took the chance to take loads of pictures of any piece of visual merchandising that caught my eye, whether because really well-done, or just plain odd or unusual. Can’t say that my boyfriend was particularly happy about me zigzag-ing from one side of the street to the other to take photos! Nevertheless, here’s a first bunch of them:

Christmas in Milan, part 3: Window Displays @Thorns Have RosesIMG_7688 copyHard to capture on photo, but this Tezenis store had floating light balls which slowly moved up and down – which was similar to one of my early ideas for one of the sections in my project.

IMG_7688bIMG_7689 copyLoved this Zara display.

IMG_7690 copyIMG_7690bIMG_7691 copyIMG_7692 copyIMG_7693 copyIMG_7693bBenetton kids and women displays.

Christmas in Milan, part 3: Window Displays @Thorns Have RosesIMG_7695 copyIMG_7696 copyWhite fur was used in more than one window to recreate the look of snow and play on a “winter wonderland” theme.

IMG_7697 copyLoved this messy festive display!

IMG_7698 copyIMG_7699 copyInside & Other Stories.

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Christmas in Milan, part 1: The city

Since our very first year together, my boyfriend and I have developed a sort of tradition that for every New Year’s Eve we travel to a new country (so far we’ve done Slovenia, Ireland and Estonia). This year, however, we were a little short of money, so we settled down for visiting Milan, where we could stay at my grandaunt’s flat, which is only a couple of hours away from where I live.

I had of course been to the city several times before, nonetheless it was exciting to be in such an international Fashion capital at one of the busiest times of the year.

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The Dome was spectacular as usual, it is definitely one of my favourite buildings and it is always a pleasure to see it standing in all its glory in the middle of the huge square, Piazza Duomo. Especially now that it was faced by an almost-equally-tall Christmas tree!

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Of course, we couldn’t miss taking a walk down Galleria Vittorio Emanuele, house of many luxury retailers, cafés and restaurants, including Prada’s flagship store. It has some of Milan’s oldest shops and it is considered one of the oldest shopping malls in the world.

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The Swarovski Christmas tree glimmering with thousands of Swarovski stars.

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I will post some more images later with some very creative window displays and some shots of La Rinascente, Milan’s luxury retailer and upscale department store!