As I mentioned in my last Milan post, the city was a goldmine of beautiful, artistic and crafty shop window displays – of course, most were winter or anyway holiday-themed. Because part of my current uni project involves the analysis of two shop windows which feature my selected trend (fur), I took the chance to take loads of pictures of any piece of visual merchandising that caught my eye, whether because really well-done, or just plain odd or unusual. Can’t say that my boyfriend was particularly happy about me zigzag-ing from one side of the street to the other to take photos! Nevertheless, here’s a first bunch of them:
Hard to capture on photo, but this Tezenis store had floating light balls which slowly moved up and down – which was similar to one of my early ideas for one of the sections in my project.
Loved this Zara display.
Benetton kids and women displays.
White fur was used in more than one window to recreate the look of snow and play on a “winter wonderland” theme.
Loved this messy festive display!
Inside & Other Stories.